A.C.Neilsen Study Reveals Newspaper Reading Habits 

of People Ranging from 

Failures to Multimillionaires

The A. C. Neilsen research company has just completed a massive study of the newspaper- reading habits of Americans, from failures to the super rich. The key question asked was: "In what order do you read the various sections of the newspaper?" It was discovered that as people became more successful and earned more money, the order in which they read a newspaper changed. Here are the results.

Total

Failure

Mildly

Successful

Definitely

Successful

Extremely

Successful

Multimillionaire

Tycoon

Sports

News

Financial Pages

Sports

Ann Landers

Financial Pages

Editorial Page

Ann Landers

Comics

Gossip Column

News

Comics

Bra & Panty Ads

Sports

Social Column

Bra & Panty Ads

Auto Ads

Menswear Ads

Real-Estate

Section

Auto Ads