Delivering Disagreeable News

There are ways of delivering disagreeable news so as to make it palatable. For example, when flight attendants discuss using your seat as a flotation device, they do this in the context of a "water landing," not in the context of the plane becoming a "plummeting sarcophagus." And in the seat-back compartment in front of you, the illustrations of persons experiencing a "water landing" or an "unscheduled landing" look like this:

They do not look like this: